Customer lifetime value (CLTV) is a critical metric for businesses as it helps them to identify high-value customers and take targeted...

When it comes to implementing RFM analysis using Python, a significant amount of effort is dedicated to data preparation and cleaning....

This online dashboard built in Tableau Online provides a comprehensive view of a business's key performance indicators, including the...

The main challenge with this notebook was the large dataset I first read only the first 500000 rows just to explore the data This yielded...

Marketing Mix Modeling is a crucial challenge for businesses, as they have to decide where to allocate their marketing budget. Relying...